Social Media Manager

Social Media Manager - Fashion Brand We are partnered with a fast-growing UK fashion retailer known for its trend-led, affordable collections and strong digital presence. With a loyal customer base, frequent new launches and continued investment in ecommerce and customer experience, the business has established itself as a leading name in accessible fashion. The Role: This is a unique opportunity for a Social Media Manager to take ownership of the entire social media function for an exciting and growing fashion brand. You will be responsible for developing and delivering a multi-platform social media strategy, building a consistent and premium brand identity while driving meaningful engagement, brand awareness and commercial growth. Key Responsibilities: * Develop and implement the overall social media strategy, establishing clear objectives and growth plans across all platforms. * Build and lead the social media function, managing and mentoring Content Creators and supporting their development. * Own the brand's presence across Instagram, TikTok, LinkedIn and YouTube, creating tailored strategies for each platform. * Develop a premium, aspirational social identity that appeals to a more mature fashion audience. * Lead the planning, creation and delivery of engaging and commercially effective social content. * Create, film, edit and publish high-quality video and photographic content across organic social and paid advertising. * Lead creative direction for campaigns, product launches, seasonal collections and key brand moments. * Plan and manage content shoots, including booking models, styling looks and coordinating production schedules. * Work closely with the in-house photographer and wider Marketing team to deliver high-quality creative. * Own the social media content calendar, ensuring campaigns, launches, Stories and promotional activity are planned and delivered effectively. * Maintain a consistent brand identity, tone of voice and visual direction across all social channels. * Analyse social media performance and use data and insights to continually improve content, engagement, reach and conversion. * Identify new opportunities to grow the brand through social-first campaigns, trends, creators and innovative content formats. * Stay ahead of developments across social platforms, fashion trends, consumer behaviour and algorithms. * Confidently appear on camera when required and direct talent during content shoots. * Work collaboratively with the wider Marketing and Brand teams to ensure social activity supports wider commercial and brand objectives. About You: * 3+ years' experience in social media management, ideally within a fashion, beauty, lifestyle or consumer brand. * Proven experience developing and executing multi-platform social media strategies. * Previous experience managing, mentoring or leading Content Creators or a social media team. * A strong understanding of Instagram, TikTok, LinkedIn and YouTube, including platform-specific best practice and emerging trends. * Excellent video creation, editing and creative storytelling skills, with a strong portfolio of work. * A highly creative eye with a strong understanding of premium fashion and lifestyle content. Why Apply? * Opportunity to build and shape the social strategy from the ground up. * Lead and mentor a growing team of Content Creators. * Work for an established and growing fashion and footwear brand with exciting plans for the future. * Take ownership across Instagram, TikTok, LinkedIn and YouTube. * Combine strategy, leadership and hands-on content creation in one role. * Have real creative influence over the brand's premium and aspirational social identity. BH37014