Social Media Manager

JRRL are seeking an experienced Social Media Manager to lead the digital presence for our client. This is a dynamic, hands-on role with significant ownership of paid social campaigns. You will develop and execute social strategies, from content creation to audience targeting, lead generation, optimisation, and reporting. You should have proven experience managing paid social campaigns and budgets, especially across Meta platforms, with a strong understanding of audience segmentation, retargeting, and performance analysis to enhance ROI. In addition to paid campaigns, you will oversee organic content strategies, manage photography and video production, and ensure both brands maintain a refined and compelling digital identity. This role is ideal for someone operating at a senior level who is results-oriented, creative, and strategic — not suitable for entry-level or purely content-focused applicants. Key Responsibilities for the Social Media Manager Social Media Strategy & Delivery  Develop and implement social media strategies for both brands  Manage daily posting, scheduling, and channel oversight on Instagram, Facebook, and LinkedIn  Lead organic and paid social campaigns aligned with brand and commercial goals  Create content calendars and campaign plans tailored to each brand and Residence  Uphold brand standards for visual identity and tone of voice Paid Social & Performance Management  Plan, execute, and optimise paid campaigns primarily across Meta platforms  Manage budgets and optimise campaigns for lead generation, CPL, conversions, and ROI  Develop audience segmentation, prospecting, and retargeting strategies  Test creative elements, messaging, and audiences to improve results  Leverage CRM and lead data to understand quality and customer journey  Track campaign performance and provide actionable insights Content & Community Engagement  Plan, produce, and edit photography, video, and graphic content  Maintain a structured content calendar  Coordinate with photographers, videographers, creators, and agencies  Identify engaging stories from Residences and turn them into compelling content  Manage community interactions and collaborations with influencers and creators Reporting & Collaboration  Deliver regular performance reports with insights and recommendations  Analyse both organic and paid campaign results  Monitor industry trends, platform updates, and competitor activity  Collaborate with internal teams, senior stakeholders, agencies, and external partners Essential Skills & Experience for the Social Media Manager Extensive experience in social media management within luxury, hospitality, wellness, or lifestyle brands  Proven hands-on expertise with paid social campaigns, especially Meta Ads Manager  Experience managing media budgets and optimising for lead and revenue generation  Strong understanding of audience targeting, segmentation, and retargeting strategies  Skilled in social analytics and performance data interpretation  Creative flair with experience producing high-quality photography, video, and graphics  Proficiency with content creation tools such as Adobe Creative Suite and Canva  Excellent written and verbal communication skills  Ability to work independently, managing stakeholders effectively  Commercially minded, proactive, and results-driven If you're a strategic, creative social media professional looking to make an impact within a prestigious brand, we would love to hear from you